Seasons & Episodes
Pet Food
How do you sell a product like pet food, when humans never eat it? The Pitch returns & we look for the Best Local Ad of
Uber & Ashley Madison
This week the panel looks at the rise of one brand, & the fall of another; controversial car-sharing app Uber; & cheatin
Aldi
Brands love to be loved, but the far stranger phenomenon is when people really love brands. Enter Aldi. How does an airl
Pope Francis
As he tours the USA, Gruen looks at Pope Francis as a brand, & all the brands who are cashing in on him; the stuffed-cru
AFL & NRL Grand Finals
Gruen examines the ad breaks in the footy grand finals. Who exactly is being sold to and what's the value of being a maj
Anti-advertising
The team deconstructs the latest advertising trend: anti-advertising. And they take a look at the communication around t
Nuclear Weapons
We look at toilet paper ads to ask why something white, square & occasionally embossed sells itself using puppies & kids
Multi-National Company Tax
The Gruen team talk about when sledging meets marketing - ads that go negative & what to do when your brand is in the ne
Star Wars
The Gruen team looks at blockbusters & their merchandising; the ads that pretend to be movies - like the star-studded 16
Christmas Ads
Wil Anderson, Todd Sampson & Russel Howcroft unwrap some Christmas ads & look at their favourite ad of the year. How kid
Coffee & Telstra
Gruen returns to lift the lid on coffee ads, Telstra's outage crisis & new campaign. We talk hashtag crimes & head to Ca
Olympic Sponsorship
Wil, Russel, Todd and the panel will determine who gets marketing gold. We'll talk mascots, the census & why the US Lott
Census Fail & Organ Donation
We pick over the bones of the Census Fail; why there hasn't been an Australian organ donation ad in a year; the clich's
Superannuation & FitnessFirst
The panel talks superannuation & showers; a Fitness First campaign that goes beyond the gym & into the bathroom; we pros
Dadvertising & Paralympics Campaign
Gruen is back to find out why we buy what we buy. And why the ads on the side of our internet browser want us to buy mor
Sugar & Awareness Campaigns
On Gruen this week: how to sell sugar - a product consumers don't find so sweet anymore. Plus the rise of awareness camp
Funerals & Men's Fragrance
Gruen is back to find out why we buy what we buy. And why the ads on the side of our internet browser want us to buy mor
Plebiscite & Samsung
Gruen is back to find out why we buy what we buy. And why the ads on the side of our internet browser want us to buy mor
Fruit & Feminine Hygiene
How do you sell fruit? The most talked about feminine hygiene ad of the year; the fastest growing sector in advertising:
Lamb & Banks
Gruen looks at lamb, the banks & the biggest advertising trend of the year: brands trying to be noble. Plus an extra dos
NBN & Hipsters
Gruen returns to ask: How do you sell the NBN, why big companies are bashing hipsters and the weird advertising trend of
Online Dating & Apple Watch
How to sell online dating when the product is you. A new Apple Watch campaign which is a matter of life & death. The Pit
Same-sex Postal Survey & Racism
How brands are hijacking the same-sex postal vote. Ads that attempt to fix racism using comedy. Plus a Pitch for a one h
Big banks & Shopkins
How banks are slashing ATM fees while still cashing in; Aussie toy Shopkins & the business of selling shopping to kids;
Episode 5
This week: something we consume 15.9 million of a day & barely advertise: eggs; why BHP is banging on about superannuati
Episode 6
Amazon is coming, so what are Aussie retailers doing to defend themselves? A Pitch to rehabilitate the image of the cree
Episode 7
How advertising is tackling equal pay. One of Australia's biggest brands: the Hillsong church. A Pitch to make us turn o
Episode 8
Uncorking the marketing successes and failures of the six billion dollar Australian wine industry. A Pitch to convince p
Episode 9
The AI assistant arms race - how Amazon, Google & Apple are trying to move in to your home; Streets ice cream & consumer
Episode 10
On the series final of Gruen we look at Taylor Swift's launch of her PR-tinged new album Reputation & how she's changing
Episode 1
How are the big banks selling themselves during the royal commission? Will Coke No Sugar reverse sliding soft drink sale
Episode 2
Wil Anderson, Russel Howcroft and Todd Sampson analyse Facebook's new ad campaign, a company in crisis and the evolution
Episode 3
Gruen looks at the changing face of pharmacies - how the humble chemist became a $16 billion industry? Why are so many c
Episode 4
The race to trace your saliva - the booming business of DNA testing. Selling gossip magazines in the aftermath of the Ro
Episode 5
This week on Gruen, we pull back the covers on mattresses and find out how sleep is being sold and disrupted. A confront
Episode 6
How do you sell something a quarter of a million Australians have ditched in the past year: health insurance. An IKEA ad
Episode 7
How the big hair loss brands target male insecurities. Amazon Australia, eBay and the online shopping wars. Plus a Pitch
Episode 8
Eating in and the new way to take-out, we dish up on how Uber Eats, Deliveroo, Menulog and Foodora are changing food del
Episode 9
How confectionery is marketing itself without any TV ads; the flood of End of Financial Year Sales - do they work or do
Episode 10
On the final Gruen for 2018, the supermarket bag ban - was it a big PR win or a spectacular fail? Unpacking ASMR - an on
Episode 1
Gruen takes a deep dive into supermarket collectables, Google's new campaign and a Pitch persuading meat eaters to go ve
Episode 2
The Gruen team look at the advertising aftermath of the royal commission: how the big, small and online financial instit
Episode 3
Wil and the team look at the Spring Racing advertising offensive, the department store death rattle and Big Vitamin. Plu
Episode 4
Overly melodramatic ads, the volatile influencer economy and brands wading into mental health. Plus, it's retail vs onli
Episode 5
Wil and the team look at milkvertising: how dairy and alternative milks are vying to fill our cups. Plus books as brands
Episode 6
Brandspiration, domestic tourism and how your state sells itself, the PR crisis engulfing spring racing season and a Pit
Episode 7
It's easy being green, according to brands. What campaigns are making a difference and what's just greenwashing? Plus, t
Episode 8
How pizza + robots = $, a taxi campaign that puts the rank in taxi rank, the selling of Australia's worst serial killer
Episode 9
It's a whole new world as Disney takes on Netflix in the streaming wars. A Pitch to double or halve the population. And
Episode 10
On the Gruen final: getting into the Christmas spirits - how alcohol marketing is adapting to Aussies drinking less. Aft
Episode 1
Gruen is back and putting Coronavirus messaging to the test without shoving a swab up your nose. And why is TikTok adver
Episode 2
How a pandemic fell into soap's hands, brands giving thanks and can a bushfire campaign go too far? Plus the Pitch saves
Episode 3
We find out what's on in the Bunnings Warehouse and put the boot into RM Williams. Plus a musical pitch dedicated to our
Episode 4
How Tourism Australia sells us to ourselves. Big Mac, Big Jack and the big legal stoush. Plus the pitch cancels and unca
Episode 5
How do you sell beer in a year that drives you to drink? We didn't know why billboards were telling us to 'LOOK UP', so
Episode 6
What's cooked about the way we're sold chook? Can telcos fight conspiracies with a 5G-up? And a pitch to save or end the
Episode 7
How did Kmart make being cheap cool? And with two out of three Aussies gaming we ask how did games ride the green pipe t
Episode 8
Can brands get us to embrace the Christmas spirit? Is importing Black Friday a massive turkey? And Big Tech are selling
Episode 9
The sweaty world of fitness, gymfluencers and a Hemsworth. Plus Allens Lollies, the Cheese-That-Shall-Be-Renamed and how
Episode 10
On the Gruen season finale, hindsight is 2020 as we look at some of the biggest ads of the longest year. Plus the thrill
Episode 1
We return with a jab at the vaccine rollout. The Pitch gets a shot in the arm, and The Simpsons are on the catwalk for B
Episode 2
We unbox the world of online delivery and unravel the breakfast of your nightmares. Our pitch agencies take on the chall
Episode 3
We're paying out online gambling. Plus the Pitch makes an each-way bet on abolishing the states. And when did fresh ads
Episode 4
Facebook goes meta, car companies go electric and an insurance company dances into international controversy. Plus a pit
Episode 5
What happens when the biggest band in the world teams up with a smaller brand like McDonald's? Plus we unbottle how we'r
Episode 6
Tech companies want you to buy now and pay, and pay, and pay. Plus the risky business of selling sunglasses - is it a br
Episode 7
We pull apart Lego brick by brick, find out what's fishy in the salmon industry, and on the Pitch, our agencies shake up
Episode 8
'Tis the season for rampant consumerism! Gruen unwraps Christmas campaigns, dissects disturbing novelty flavours, plus a
Episode 9
How is ad land selling summer? Chanel's Ad-vent calendar, the skincare industry gets an injection of marketing and a Pit
Episode 10
On the Gruen season final, we look at the ads that defined 2021 - the good, the bad, the really bad, and the oh god why
Episode 1
Gruen is back for a brand new season. Will Top Gun 2 put military recruitment in cruise control? How does ASIO sell the
Episode 2
How the servo pumps us full of ads. The Pitch asks if it's okay to lie to kids. Plus a look at the latest campaign to st
Episode 3
We've changed our undies. How do modern briefs brands sell to you? Plus, the other hardware store declares war on the ot
Episode 4
Pet food is going gourmet. We'll roll up a newspaper and bop advertisers on the nose. And can bad reviews sell a product
Episode 5
We celebrate Aunty's 90th with a look back at how the ABC sells the ABC. Are we ready to wash our hands of germaphobe br
Episode 6
We peer through the porthole as the cruise industry hits the high seas again. Plus meal kits and grocery apps have doorb
Episode 7
The real estate industry is open for inspection. Is selling The Great Australian Dream an advertising nightmare? Plus ca
Episode 8
On the thrilling season finale for Gruen: Spills, Thrills, Brand Shills and of course, Puppet Wils. Bunnings will be wat
Episode 1
Gruen is back to run over the influx of American pick up trucks and blow smoke in the face of teen vaping. Plus a pitch
Episode 2
This week, the punts at sports betting companies are backing themselves to beat new rules and the panel takes a look at
Episode 3
Our panelists checkout how supermarkets are milking the cost of living crisis. Plus the Aussie toilet paper brand that's
Episode 4
The panel goes plastic fantastic as brand Barbie's wildest dreams come true. Plus can job search advertising inspire the
Episode 5
Just when you thought you were safe while you slept, brands are jumping into our beds. Plus the world is flipping out ov
Episode 6
We're tired of drink brands trying to sell energy. Plus how insurance ads are making disasters unnaturally fun. Wil is j
Episode 7
Scammers beware! Telcos are calling in reinforcements to sell security. Plus can a phone ad save a pig's life? Wil Ander
Episode 8
Amazon has competition, Solo is advertising hard and brands are selling air. Sit back, relax and take a breath while it'
Episode 9
On an unmissable final episode, we round up the best and worst ads we've seen this year, stun them and put them out to p
Episode 1
Gruen is back and everybody's Hubblin'. We have ads that make us want to scream and Kia has a campaign ready for the hal
Episode 2
Hubbl & Andy prove a Hubbler's work is never through, Michael Hill goes from shoppingtown to tinseltown & Smiths Chips r
Episode 3
Garnier shouts a round for your hair, influencers are going grey, Suzuki trip through time and one ad challenges our ass
Episode 4
Twisties wants you to vote in a cheesy by-election, Virgin's TikToks are making you late and LG launches a knock knock f
Episode 5
Telstra has a new ad, Crocs become cool, Telstra has a new ad, Extra puts gum to our heads, and Telstra has a lot of new
Episode 6
Spriggy NABs our pocket money, Allianz goes for gold and the panel goes full Speedo. Plus a pitch for Compulsory Organ D
Episode 7
Mitsubishi's new make is caught making out and Subway has all its balls in the air. Plus a pitch for Bottled Air. Wil is
Episode 8
Coles Simply solves the cost of living crisis and Dynamo puts a new spin on working from home. Plus a pitch to abolish c
Episode 9
Nintendo Switches at birth, Brita drip feeds a new product, and eHarmony bursts a love bubble. Plus a pitch to kick pare
Episode 10
Woolies tries a fresh tactic, Lynx still stinks and an ad that celebrates your bond with a roof. Plus a pitch to get Gen
Episode 1
We look at the ad that made you scream 'crikey' and ask if the new Bankwest ads are the Bankworst. Plus our first ever a
Episode 2
Tonight on Gruen, we solve the mystery of the new KFC logo, join the latest collectable craze and get high... on running
Episode 3
This week on Gruen, we throw on our White Fox hoodies, give Allianz the bird and convince our friends to help us build I
Episode 4
This week on Gruen: we track your every move to keep you safe. We ask if Telstra has made the most annoying ad ever? Plu
Episode 5
Tonight on Gruen, we get lost in Aldi and buy a bottle of CLR, a packet of talking crumpets and the latest must-have fas
Episode 6
We improve urine with Swisse vitamins, improve smiles with Colgate's purple goo and improve scabbing off parents with Wi
Episode 7
The Gruen team solve one of life's great mysteries. What has more layers, Westpac's scam protection or Kleenex's new lux
Episode 8
On Gruen, we solve all your problems. Menopause? We've got a pill for that. Need tough tiny cheese? We've got black Baby
Episode 9
To celebrate Gruen's penultimate episode we chuck on our Akubras, hydrate with Liquid IV and freshen up our shirt potato
Episode 10
It's the season final of Gruen so we're grabbing a Malibu, sitting back and relaxing. We've got you covered. There's moi
Episode 1
Grab your Vaseline tub, grease up and mingle with some hot new singles! Gruen is back. Wil, Todd and Russel are joined b
Episode 2
Check your front door. Amazon has delivered your package. It's not there? Probably porch pirates. Watch Gruen instead. W
Episode 3
Did you know you can eat every meal out of a pouch if you want to? For more helpful life hacks watch Gruen. Wil, Todd an
Episode 4
Does anyone even read this? Prove it. DM us 'Fergalicious' @gruenhq and we'll send you a photo of canned beans. Wil, Tod
Episode 5
Apparently a lot of you read this and last week made lots of "unnecessary work" for our socials guy. DM us 'fergalicious
Episode 6
We have bought too many props this season so we have to sell all our stuff on Ebay to fund the rest of the season. We ar
Episode 7
This week we have something for everyone. Big W for the mums. GWM for the Dads. Seasol for the oldies and Adidas for the
Episode 8
This week we are looking for a love match on Tinder. Cuddly Laundry rinse? Swipe left. Yo-chi? Swipe left. Tip Top? Swip
Episode 9
You watch us every week so this week we've decided to take a leaf out of Apple's playbook, and watch you. We have notes.